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The wellness industry is saturated for sure… But there is no competition for authentic healing gifts. 

Billions in Need

While it’s true that there are tens of thousands of healers out there, there are billions of people and all of us need help. If anyone in the industry has ever told you that your ideal clients will find you when you are aligned, this is true. 

A woman practicing Reiki for wellness.
Photo by William Farlow on Unsplash

You actually aren’t in competition with anyone. There are enough people out there who would want to work with you to provide you with a lifetime’s worth of business. It’s about getting yourself so clear on how you can be of service that your success becomes inevitable

Thousands are Needed

The bigger issue facing the wellness world-are the thousands of practitioners who do not do their due diligence. Professional competency, shadow work, and keeping subconscious biases in check come before the focus on the marketing, scaling and financial efforts. 

A healer reaching for the sun.
Photo by Aarón Blanco Tejedor on Unsplash

These days, finding your “niche” and maximizing your social media following are often the big focuses of wellness entrepreneurs. The real work is making sure you are trauma-informed. That you can hold a potential client through a triggering experience. Even more importantly, know when to refer them out because it is beyond the scope of your practice. 

Wellness practitioners need to be training on their own blocks with antiracism and social justice. Far too often healers get so inspired by their very real and potent intuitive magic. They don’t do the necessary work to ensure that the spaces they create for their clients are actually safe. 

Someone using oils to heal themself.
Photo by Christin Hume on Unsplash

This industry is not regulated. There is no accreditation board or even recourse protecting the humans who come to us for help with their literal SOULS. It is up to us to ground our practices into the kind of training that ensures our professional integrity, and the money follows. 

If you want to be a wellness practitioner sign up here to receive the seven questions you MUST ask yourself before you see a single client. There’s a free resource guide to get you started at the bottom too!


To hear more from Cara Kovas, consider joining these free masterclasses!

Cara Kovacs

Cara Kovacs is a third generation practitioner of magic and a sex, love and relationship coach. Her practice focuses on giving people the tools that they need in a safe and holistic way to create the intimate lives of their dreams. You can follow her on Instagram for nuggets of wisdom at @carakovacs_.

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